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Any effective website marketing strategy involves your current presence via internet so more and more people has the capability to find your website. You build backlinks by bookmarking and submitting your site itself into the various online directories. You interact upon the social networks and forums to tell others. But all you're doing there's generating links to internet site. Which is all well and good - the more paths you have leading for you to your website, the easier it is good for people unearth you. But a link is simply that - it is a path. And several people won't follow a path unless they know where it's taking him or her. They want to know that the information they're hunting for is large advertisement at the end of that path otherwise they are simply going to take into consideration an alternate path.